I was having to clean up the entrance area to both the kitchen and our studio, sometimes twice a day. This rug was an essential part of a three part solution for both entrances. It's pricy but that's because it's beefy and well engineered to do what it claims to do and yet looks good. It feels good to walk on it too, and if you wipe your feet (shoes) on it, you can tell you're depositing what remains of any dripping water (if it's raining outside), and loose dirt and grit, (if you live in a rural farm area where there is plenty of dirt around if you walk around to do chores, out past the manicured areas like I do).You need to vacuum it regularly, to remove the loose dirt, but it beats getting loose dirt and grit tracked in all over the house where it turns into fine dust that settles on everything else in the house. I noticed a huge difference right away. I still need to vacuum regularly, but not every day. The amount of dirt and debris carried inside is greatly reduced.For the other two parts of my solution to my problem, I also bought some Durable Durite Recycled Tire Link mats for outside, so water and larger debris can drop off and fall below the surface of the tire material links. That helped a lot too.And for when we have clumped on mud stuck on our shoes, I got the heavy duty commercial grade Carlisle Boot and Shoe brush/scraper. It is built for heavy duty use, and to last. I regret that I didn't know about commercial grade solutions and products that would work great for my housekeeping problem at home, until recently, while researching new flooring options. It was by accident and serendipitous. I am waiting a while before I take another plunge and buy the another set of this rug combined with another tire link mat for our front door. These products will be last for years and years, and are worth the investment.